When it comes to SEO, there’s one golden rule that applies whether you're booking campsites, filling an event calendar, or landing new builds: Intent beats volume. Here’s how the four types of keyword intent apply across three service-driven industries—and how to turn those insights into conversions. Event Venue Marketing: From Browsers to Bookers Intent Type to Target: Commercial + Transactional High-volume search terms like “wedding venues” are saturated—and vague. The real